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Tony Sciantarelli
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Marriott Mobile

Screenshots from Marriott Mobile App

Role: Sr UX Designer / UX Lead

Goal: Design seemless user experience that maintains consistency with the web application, but takes advantage of the native device's sensors and data

Outcome: Decreased calls to help center for login troubles by 20%

Overview: As a product UX Lead for the loyalty program I had the opportunity to create designs and flows for many of the member activities including redemption, sign in, member help. I participated in all sprint rituals and had an active role in SAFe plainning. Weekly research validation with app users.

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Critical Member Flows

Points redemption and earning flows

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Member Benefits

Responsive pages delivering key program information

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Member Sign-In

Key screens of user sign in and introduction of help singing in feature

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Next Level Messaging

provide content to entice members to achieve next level of program

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Device patterns and features

Designing for native behavior and sensors: Camera / Touch

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Mebership Partner Pages

Responsive view of airline / hotel partnership