Role: Principal Designer

Goal: Establish Fidus brand through a superior user experience and commitment to the details that make a difference to a pet lover.

Outcome: Delivered graphic identity, templates, and component library required to build the application and brand from scratch on time and on budget.

Overview: I lead the design side of an off-shore developed mobile pet concierge application. I provided leadership by designing framer prototypes that documented each interaction pattern and screen encountered in the application.